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December 14, 2007
CDC Adds WI Harbor Town Association and Assurant Health VoluntaryMart® to Client List
CDC Adds WI Harbor Town Association and Assurant Health VoluntaryMart® to Client List.
This winter CDC has taken on two new, distinctly different clients with the objective of enhancing current marketing tools to improve communication with their specific target audiences.
The Wisconsin Harbor Town Association is a group comprised of 18 harbor towns throughout the state with the shared objective of promoting harbor towns as travel destinations within the state. CDC is tasked with redeveloping the Association Web site to convey the experience of a harbor town vacation, communicate and categorize the various destinations by seasonal outdoor activities and events and communicate what makes each location unique. The site is projected to launch this Spring.
In contrast, CDC has also been selected by Assurant Health’s VoluntaryMart® division to create materials to aid in recruitment of prospective agents. Assurant is a national health insurance provider headquartered here in Milwaukee and the VoluntaryMart® division is concentrated on offering a mix of superior voluntary insurance options, including Term Life, Dental, Cancer coverage and others. CDC is currently focused on refining the message strategy for agent recruitment in order to develop print and electronic tradeshow support materials that effectively communicate the benefits of becoming a VoluntaryMart® agent.
Catral Doyle creative co. combines experience in both three-dimensional design and visual communications to offer clients an integrated range of brand communications services.
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