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July 15, 2009
CDC To Execute Multi-Faceted E-Marketing Campaign For Derco Aerospace
Following the success of the e-mail marketing tactics developed by CDC to
introduce their new aircraft sales division, Derco Aerospace called upon
Catral Doyle to create a comprehensive e-marketing plan to promote their
products and services in 2009.
Catral Doylešs plan, now approved by Derco, includes a mix of ongoing
e-marketing tools targeting Derco's various customer segments with relevant
information on a regular basis, highlighting new products and
differentiating Derco from the competition.
The yearlong program also includes deployment of two media rich, one-time
electronic communication tools to reach out to all prospects and customers
in advance of key industry shows.
The first of the planned deployments, an e-mail promoting a new Derco
product known as the Clearwater Rinse System, resulted in a high volume of
inquiries from customers post-deployment. Both Derco and CDC hope that is
just a small indication of the success yet to come.
Catral Doyle creative co. combines experience in interactive design and
visual communications to offer clients an integrated range of brand
communications services.
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