| |
|
February 7, 2008
CDC supports launch of Glue Dots® Dot ‘N GoTM at CHA Show
Glue Dots International successfully unveiled the all-new Dot 'N Go TM Glue Dot® applicator at the Craft and Hobby Association Show this past weekend. CDC worked with Glue Dots to develop a name and brand for the product in addition to product packaging, tradeshow graphics, retailer ads and consumer ads that will run this Spring to introduce the product to the crafting market and eventually extend to home and office as the applicator line grows.
To promote the product at the show and differentiate it from competing adhesive applicators, CDC developed an animation to quickly illustrate and support the Dot 'N Go™ product positioning. This looping video was used at the show to attract visitors to the booth for product demonstrations and will be used on the product Web site as well. The animation features cut paper scenes created out of patterned paper and embellishments, demonstrating the ease with which art and craft projects can be completed with use of the new applicator.
The message and the cut paper visuals were employed in creation of the tradeshow graphics and the upcoming consumer advertising as well. Glue Dots International is a long-term client of CDC and is producer of adhesives popular in crafting, home repairs and for a wide variety of industrial applications.
Catral Doyle creative co. combines experience in both interior design and visual communications to offer clients an integrated range of brand communications services.
###
|
