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Farnborough E-vite, Landing Page & Video
The Objective: Raise awareness amongst Derco’s existing client base and prospective air show attendees that Derco is now selling custom aircraft.
The CDC Solution: Develop an intriguing E-vite that tempts even some of the busiest Military officials to click through. Lead recipients to a corresponding landing page featuring a humorous video that clearly communicates that Derco now sells custom aircraft. The call to action was clear and options were limited – schedule an appointment to see Derco at the show and/or visit the new Aircraft Sales page to view the available aircraft.
The Results: A happy client that wants to do more e-marketing. The open rate (52%) and click through rate (25.6%) far exceeded industry averages and the video also became a viral success. As a bonus, we brought Derco’s Google ranking to #1 under “aircraft sales”. From Derco's perspective, this was the most important key word of them all. |
